Let California Ring

As Gov. Arnold Schwarzenegger, R-Calif., prepares to veto a gay marriage law passed by the state legislature for the second time, a coalition of 40 groups, including the Equality California Institute, launched an ad campaign as a part of its Let California Ring initiative.



The legislature passed the bill on Sept. 7 and Gov. Schwarzenegger has until Oct. 14 to sign or veto the measure. Since insiders say his most likely argument for a veto will be he's "following the will of the people," the California Institute is attempting to sway public opinion in favor of marriage equality, currently at 43%.

Unusually, the :60 second spot doesn't feature a single gay or lesbian person. It features a bride trying to reach her groom at the alter but is unable to do so because of various obstacles (people grabbing her dress, items blocking the aisle, and etc.).